Informatics Publishing Limited

H. Vasantha Kumari ¹, S. Sheela Rani ²

Affiliations
1 Department of Management Studies, Sathyabama University, Sholinganallur, Chennai-600119, Tamilnadu, IN
2 Department of Management Studies, New College Institute of Management, Royapettah, Chennai-600014, Tamilnadu, IN

Abstract

Gender has been recognized as one of a small number of demographic variables that meets the basic requirements for successful implementation of segmentation strategies. This paper shows an analysis of gender differences in the relative importance of choice criteria among software professionals in respect of selecting a retail banks. A total of 423 software professionals have been taken for the study and Judgment sampling method was adopted for collecting a sample. A finding reveals from the study that the important factors that customers look for in banks is Reliability such as working hours of bank, ease of obtaining loan, interest on loan etc., It also show that the customers are not a homogeneous group with regard to the bank selection process, but there is a significant difference in the selection factors between male and female customers in the factor of 'Reliability' and 'People influence'.

Keywords

Retail Banking, Choice Criteria and Gender.

Full Text

     

S. Sheela Rani ¹, K. S. Anil Kumar ¹, D. K. Sandeep Kumar ¹, C. N. Nalina ¹, C. S. Sathish Gowda ¹, L. Asha ¹

Affiliations
1 Department of Soil Science and Agricultural Chemistry, University of Agricultural Sciences, G.K.V.K., Bengaluru (Karnataka), IN

Abstract

Soil-land form relationship was studied for Ayyammanahalli village by the interpretation of satellite and Google earth imagery. Sampling areas in transect were marked along the slopes based on the tonal variation. The selected transect areas were marked for profile study, five representative pedons were exposed on five different physiography, like Upland summit, Upland lower sector, Upland upper sector, shoulder of upland and lowland. The study area represents semi arid tropical climate. It has vast areas of upland and considerable area of lowland. Majority of the upland is under field crops. Upland has very gentle to gentle slope.

Keywords

Nutrient Availability, Physiography, Soil Land Form Relation, Image Interpretation.

Full Text

     

T. L. Mohan Kumar ¹, C. S. Sathish Gowda ², M. B. Darshan ³, S. Sheela Rani ⁴

Affiliations
1 Division of Biometrics and Statistical Modelling, Indian Agricultural Statistical Research Institute (IASRI), New Delhi, IN
2 Department of Agricultural Economics, University of Agricultural Sciences, Bengaluru (Karnataka), IN
3 Division of Post Harvest Technology, Indian Agricultural Research Institute (IARI), New Delhi, IN
4 Department of SS and AC, University of Agricultural Sciences, Bengaluru (Karnataka), IN

Abstract

Efforts have been made in this paper, to develop appropriate nonlinear statistical models with a view to provide analytical approach to describe the coffee production trends in India. To this end, attempts were made to apply six nonlinear statistical growth models. The parameters of each model were estimated using Levenberg-Marquardt (LM) iterative method. The main assumptions of 'independence' and 'normality' of error terms were examined by using respectively, the 'Run-test' and 'Shapiro-Wilk test'. The best model was selected based on the performance of several model goodness of fit criteria viz., R², MAE, MSE, RMSE, MAPE, AIC and BIC. MMF and Logistic models were found to be quite successful for describing the pattern of coffee production. Forecast values were also computed using two best fitted models. A comparative study indicated that both selected models were performed similarly for forecasting coffee production for the years 2015 and 2020.

Keywords

Coffee Production, Nonlinear Growth Models, Levenberg-Marquardt Iterative Method, Run-Test, Shapiro-Wilk Test.

Full Text

     

C. S. Sathish Gowda ¹, N. Shivaramane ², S. Sheela Rani ³, T. L. Mohan Kumar ⁴

Affiliations
1 Department of Agricultural Economics, Indian Agricultural Research Institute (IARI), New Delhi, IN
2 Indian Agricultural Statistical Research Institute (IASRI), New Delhi, IN
3 Department of Soil Science and Agricultural Chemistry, University of Agricultural Sciences, Bengaluru (Karnataka), IN
4 Division of Biometrics and Statistical Modeling, Indian Agricultural Statistical Research Institute (IASRI), New Delhi, IN

Abstract

Floriculture has a bright future and prospects. There is a great export market for modern flowers. It is worthwhile for India to increase its production of flowers in view of the tremendous demand for flowers from European and western countries. The cost of growing flowers in India is less compared to Holland, Israel, France but the quality should be maintained. There was vast scope for furthering floriculture provided some facilities like research in cut flowers availability of good seed and planting materials are created. There was not much variation in the cost of establishment of Hi-tech rose units in Bangalore and Dharmapuri, where as cost of cultivation of Hi-tech rose was more in Bangalore compared to Dharmapuri. Freight charges account for the major cost of cultivation. Hi-tech rose unit in Bangalore was more profitable compared to Dharmapuri hi-tech rose unit.

Keywords

Cut Flowers, Planting Materials, Yield and Returns.

Full Text

     

D. K. Sandeep Kumar ¹, T. H. Hanumantharaju ¹, K. G. Shilpa Shree ¹, K. R. Ashoka ¹, C. N. Nalina ¹, S. Sheela Rani ¹

Affiliations
1 Department of Soil Science and Agricultural Chemistry, College of Agriculture, University of Agricultural Sciences, G.K.V.K., Bengaluru (Karnataka), IN

Abstract

Persistence of pyrazosulfuron-ethyl was studied in three different soils (Shimoga, Mandya and Chamrajanagar) of Karnataka under three moisture regimes (maximum water holding capacity, half maximum water holding capacity and submergence). The persistence of pyrazosulfuron-ethyl indicated a close correspondence to first order exponential degradation kinetics in soils and mainly influenced by soil organic matter and moisture. Faster disappearance was noticed under submergence followed by maximum water holding capacity and half maximum water holding capacity in all soils. Persistence of pyrazosulfuron-ethyl was lower in Shimoga soil followed by Chamarajanagar and Mandya under all moisture regimes. Half lives for pyrazosulfuron-ethyl under half maximum water holding capacity, maximum water holding capacity and submergence ranged from 74.6 to 85.5, 57.7 to 62 and 42.9 to 53.8 days, respectively.

Keywords

Persistence, Degradation, Pyrazosulfuron-Ethyl, Maximum Water Holding Capacity, Submergence.

Full Text